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Lavender Fields

Aups, Provence: A Hidden Gem in the South of France

Nestled in the picturesque region of Provence in southern France, Aups stands as a hidden gem waiting to be discovered by travelers seeking an authentic taste of French culture and natural beauty. Steeped in history, surrounded by vineyards and lavender fields, and boasting a vibrant local market, Aups is a destination that promises a delightful blend of tranquility and charm.

1. History and Heritage:

Aups has a rich history dating back to Roman times. Its medieval charm is evident in the narrow winding streets, ancient fountains, and well-preserved architecture. Take a leisurely stroll through the town center, and you'll be transported back in time, with each cobblestone street telling a story of the past.

Monika Hax (Flickr) ©

2. Market Day Magic:

One of the highlights of Aups is its lively market day. Every Wednesday and Saturday, the central square comes alive with a vibrant array of stalls selling local produce, artisanal crafts, and fresh flowers. The market is not just a place to shop; it's a sensory experience where the colors, scents, and flavors of Provence come together.

3. Truffle Capital:

Aups proudly holds the title of the "Truffle Capital" of Provence. Truffle enthusiasts will find themselves in paradise, especially during the winter months when the town hosts the annual Truffle Market. Delight your taste buds with the earthy aroma of truffles and discover why this delicacy is so highly prized in French cuisine.

Villa Sud ©

4. Gastronomic Delights:

Aups boasts a variety of charming bistros and restaurants, each offering a unique culinary experience. For an authentic taste of Provencal cuisine, consider dining at La Table de Nathalie, known for its seasonal dishes using locally sourced ingredients. Le Saint-Marc, with its cozy atmosphere and regional specialties, is another excellent choice. Whether you're craving classic ratatouille or fresh seafood, Aups has a dining establishment to suit every palate.

5. Nature's Palette:

The landscape surrounding Aups is a painter's dream, with rolling vineyards, fragrant lavender fields, and dense forests. Take a scenic drive through the Verdon Natural Regional Park, explore the Gorges du Verdon, or simply enjoy a leisurely hike in the countryside. The natural beauty of Provence unfolds at every turn.

6. Local Festivals and Events:

Aups hosts various festivals and events throughout the year, adding a touch of local flavor to your visit. The Aups Truffle Market, held in winter, is a must-attend for truffle enthusiasts. Additionally, the Fête de l'Olive celebrates the olive harvest with traditional music, dancing, and, of course, delicious olive oil tastings. In the summer, the Night of the Stars (Nuit des Étoiles) attracts stargazers for a magical evening of astronomy and celestial observations.


In the heart of Provence, Aups beckons travelers with its historical allure, culinary delights, and the timeless beauty of its surroundings. Whether you're an avid history buff, a food enthusiast, or simply seeking a peaceful retreat, Aups is a destination that promises to capture your heart and leave you with memories of a truly authentic French experience. Explore the narrow streets, savor the flavors, and immerse yourself in the undeniable charm of Aups—a Provencal treasure waiting to be uncovered.


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